I love lingerie. I love the way the fabrics caress me, how powerful it makes me feel. I love how they hug my curves in just the right places. Mostly, I LOVE how the right piece allows my clients to feel like a million bucks!

There are so many black owned lingerie companies and it’s time we give SOME of these brands a well-deserved shout-out. 

Let’s dive into 10 + Black & People of Color Owned Lingerie Brands You Need to Know About.

Why Buy & Support Black and People Of Color-Owned Lingerie Businesses? 

There are many reasons to support black owned lingerie companies, including:

Black business owners face disproportionate challenges 

While the growth and expansion of black-owned lingerie brands is growing, this doesn’t cancel out the disproportionate challenges faced in getting there. Namely, the issues Black people & people of color face when accessing capital, bank loans, & investments. This is doubled for women.

It’s a chance to put money where it matters 

If you are an advocate for Black & people of color rights’ in America, it’s important that we recognize the power we hold as consumers.. If we can divert our spending and funnel them into black-owned lingerie directly, this will strengthen businesses, expand job growth, and therefore demand, which will work to close the gaps within equity & equal opportunity. 

Intentionally reject Euro-centrism 

We have been conditioned to accept Euro-centric marketing and ideals of “what” is beautiful. Boring! Not only is beauty defined in a hugely broad scope and means a million different things, it’s also important that we support the people & companies who are shaking up the media & advertisements to demonstrate that. 

Lingerie is for every body

Lingerie is for every body!!! Who knows their bodies better than Black people themselves? NOBODY. Beige is not the standard skin tone and there are black owned lingerie brands that offer various hues & shades. 

10+ Black & People of Color Owned Lingerie Brands You Need to Know About

1. Anya Lust 

Founded in 2015 by Krystle Kotora, Anya Lust is an online store dedicated to celebrating femininity and finding something that feels sexy that also fits properly. Expect extremely sexy pieces from passionate designers from Europe & beyond.

2. AM Signature collection 

This black owned lingerie company owner knows a little something about being behind the camera, too 😉 AM Signature Collection was founded by plus-size model Asia Monet! The brand features bodysuits, fuller-bust bras, cover-ups & robes.

3. Love, Vera

Love, Vera has lots of cool pieces! I love their 3-piece seats, body suits & bras. They are all super playful yet sexy and available up to size 4XL. It’s important to share their motto too which is, “Black women make things cool, but remain outsiders to leadership and business opportunities in fashion. Love, Vera is going to change that.” I was drawn to sooo many pieces!

4. IHUOMA

IHUOMA is a luxury lingerie brand that is here to celebrate & uplift the modern Black woman. The collections focus on self-love, empowerment, femininity and sensuality. The pieces are out of this world and can be made-to-order with bespoke embroidery through a sustainable, thoughtful processes. Add to cart!

5. d.bleu.dazzled 

This iconic black owned lingerie brand was founded in 2010 by Destiney Bleu, with a focus on custom crystallized hosiery, lingerie, and super cool performance wear. Expect be-dazzled, stylish & statement pieces that you will want to wear again and again. Did I mention Beyonce (!!!) & Cardi B reps this brand!?

6. LaSette 

Thank you, Shiara Robinson, for this brand! All of her pieces are so cute, and flattering & cover all the basics in lingerie with see thru dresses, sexy thongs, and bralettes. 

7. Loulette Lingerie 

If you are looking for stunning luxury black owned lingerie pieces that also focus on bridal & honeymoon lingerie, look no further! This Brooklyn-based brand run by LaTimberly Johnson features really incredible pieces that use dainty, unique fabrics I’ve never seen anywhere else.

8. Miss Chii

One word: stunning. Founded by Chiedza Dawn Ziyambe, Miss Chii is all about creating lingerie for the bold & beautiful, which I love! You can expect gorgeous pieces available in a good price range.

9. Nude Barre

Nude Barre stepped in to fill the very real gap by creating body wear that actually matches skin tones! Their pieces cover basics. undies, bralettes and their site has a match tone quiz so you can find your perfect color match. 

10. Privacy Intimates 

Privacy Intimate, based in Atlanta, is on a mission to help women celebrate themselves and their sensuality, without shame. Their pieces are hot, fiery, strappy, and plain sexy—and would be a TON of fun for a boudoir photoshoot! 

11. Savage X Fenty

Savage X Fenty by Rihanna has undeniably reshaped the landscape of the industry, being hailed as revolutionary for its unwavering commitment to inclusivity and diversity. Savage X Fenty has extensive sizes and styles, shattering traditional standards of sexiness. The innovative & daring designs embody the very essence of Savage X Fenty – a lingerie brand owned by a Black woman that is redefining & celebrating beauty in all its forms.

Black Owned Lingerie Brands Lovers! 

The next time you’re shopping for statement pieces for your boudoir shoot, lounge lingerie, or just some basics, I hope you’ll consider one of the incredible black-owned lingerie brands above!

This list is just scratching the surface of all the innovative Black and people of color-owned lingerie brands – I’d love you to comment below your favorite black and people of color owned lingerie brands!

If you are curious about other lingerie companies that are doing good for the world, check out my Ethical Lingerie Guide!